SEO and Search Marketing

Why All Businesses Should Be Investing in SEO

As lots of small businesses are coming to understand, people don’t search for local businesses the way they used to. Once upon a time, referrals, the phone book, and maybe some ads here and there were the only real way for companies to reach their target audience and grow awareness of who they were and what they did.

But the internet has changed all of that, putting the power in consumers’ hands to find and evaluate local businesses through search engines like Google.

While the marketing potential is massive local businesses, many — if not most —  have been slow to adapt. Understanding how to establish a presence online isn’t very clear, and internet marketing doesn’t have the same history as traditional advertising, such as TV ads, making it seem less predictable and risky.

Nevertheless, the truth of the matter is that the ROI potential of internet marketing is pretty astounding and can be much less costly than more “traditional” marketing efforts.

If you’ve been wondering about the potential of search engine marketing, in particular search engine optimization (SEO), wonder no more. It’s time to take the internet seriously and use it to grow your practice. At MarketingEngine360, we have years of experience ranking local businesses in Google, and we’d love to have you join us.

How Does Local SEO Work?

If you’re familiar with SEO, you probably understand that it’s a complicated business. Google looks at more than 200 factors when deciding how to rank your website, some that are relatively easy to control, some that are next to impossible.

At MarketingEngine360, we focus on what gets results in the most efficient, practical way possible, which includes things like:

Improving your website content,

Optimizing your content for search engines, and

Building out consistent listings and links across the web that make it clear to Google who – and where – you are.

Of course, there’s a lot more to it than that, but that gives you a sense of what’s involved in Local SEO work. It’s not always a quick process to get ranked, but with consistent, method-based direction, it’s only a matter of time.

We’re Also Fully Equipped to Handle Your PPC Needs

When it comes to search engine marketing (SEM), SEO is only part of the equation. 

Plenty of small businesses have dumped lots of money into PPC without ever seeing a solid return on investment. There are many reasons behind that, but it usually comes down to not having the experience. Google Adwords has become a very competitive market, meaning you do have to know what you’re doing in order to do it right. That entails choosing the right keywords, parameters, and placements for your ads, and tweaking it over time. We can help with all of it.

Ready to Grow Your Small Business?

Take a quick moment to reach out and we’ll show you all the ways MarketingEngine360 can help you boost your marketing efforts. Fill out the form below and someone will reach out to you shortly.